[Case Studies]
[Title]
[Hero Description]
[Client/Industry] • [YEAR] • [Job title] • [Programs used]
[Executive Summary]
[Executive summary What was the project, what was your ║
║ role, what was the challenge, what was the outcome. ║
║ Write for the skimmer.]
[Stat Callout
A couple descriptive words]
[Challenges]
[Challenge copy - 100-150 words on business stakes from client perspective]
[Role & Responsiblities]
[Role & Responsibilities - 60-80 words + 4-6 responsibility labels]
[Strategy]
[Strategy copy 100-150 words on your approach]
[Design Process]
[Design process copy 80-120 words on iteration]
[Key Deliverables]
[Key Deliverables Copy length: 2-3 sentences max. Focus on:
-
What the deliverable was
-
Who it was for
-
What it needed to accomplish
Example: "The final presentation system was designed for executive delivery across a global leadership team. Each slide was built to communicate a single idea clearly — reducing cognitive load while maintaining strategic depth."
What to avoid:
-
Don't describe what the recruiter can already see in the image
-
Don't list every slide or element
-
Don't use passive voice ("was created by" / "was designed to")
Alternatively — if your images are strong enough, skip the copy entirely and let the deliverables speak for themselves. A confident portfolio doesn't over-explain. If a recruiter at Intuit or Google can see the quality in the image, adding copy just delays them getting to the results section.
Only add copy if it provides context the image genuinely can't show on its own.]
[Results & Impact]
Results and Impact copy Copy length: 2-3 sentences max. Focus on:
-
What the deliverable was
-
Who it was for
-
What it needed to accomplish
Example: "The final presentation system was designed for executive delivery across a global leadership team. Each slide was built to communicate a single idea clearly — reducing cognitive load while maintaining strategic depth."]
[Lessons Learned]
[Lessons learned copy
60–80 words. One honest, specific insight. ║
║ What would you do differently? ]