CITY NATIONAL BANK
Pro Sports Business
Management Summit
Role: Graphic Designer • Event Identity • Visual Systems • Environmental Design
CHALLENGE
City National Bank's Pro Sports Business Management Summit needed more than one strong piece. It needed a system that could survive a dozen formats.
ROLE
I built that system from City National Bank's brand and carried it through print, environmental, digital, and presentation design.
APPROACH
Designed for the inaugural summit, the event drew on City National Bank and RBC's long history of sponsoring professional teams and has continued annually ever since. Invitation, agenda, step-and-repeat, stage graphics, mobile program, all sharing one typography, photography, and color logic, scaled from a six-inch phone screen to an eight-foot backdrop.
OUTCOME
By the time a guest reached their seat, the invite, the agenda, and the program already felt like one event.
Same key art, lobby display to phone screen. Hierarchy holds at any size.
One system had to work at eight feet and in the palm of a hand, with the same rules either way.
Tiles edge to edge at any size. Logo reads at arm's length or across the room.
Twelve sessions, two columns, same type hierarchy as the invite, tuned for hours of reading.
By the time a guest reached their seat, the invite, the agenda, and the program already felt like one event.
Work shown under confidentiality agreement. All client IP remains property of respective clients.